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Denim Launch & Showroom CPD - Konzept & Gesamtumsetzung
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17.-19.10.2010
BACARDI MARTINI GRAND PRIX 2010
For the 42. BACARDI MARTINI Grand Prix, the event moved to Frankfurt in 2010. Following the theme of „Back to School“, unique cocktails were mixed on the highest scale in front of an international jury. The participating bartenders recognized the BACARDI MARTINI Grand Prix as one of the best cocktail contests in Germany. NEST ONE was once again responsible for concept, design and realization.
22.09.2010
DOUGLAS/MICHALSKY CELEBRATE BERLIN
To celebrate the re-opening of the Douglas store on the Kurfürstendamm, the designer Michael Michalsky introduced his new perfume line. The highlight of the evening was the presentation of the new Michalsky Collection. The invited guests and VIPs were surprised by a short fashion show: The models used the escalators of the store as a catwalk.
SUMMER 2010
APEROL VERRÜCKT NACH LEBEN! -
THE COAST TOUR
For the first time, Aperol presented itself with its own promotion- and sales-booths at the large city fairs of the north in 2010. In addition to planning routes, organizing sponsors and securing quality, NEST ONE was also responsible for developing and building the 50 m2 brand module. In total, 6 large coast festivals were visited throughout the summer, including the Kieler Woche and the White Sands Festival on Norderney.
JULY/AUGUST 2010
TUI CRUISES GMBH - MEIN SCHIFF BEACH LOUNGE
For the extent of the Cruise Days 2010 in Hamburg, the look and feel of the “Mein Schiff” was brought to shore in the Beach Club Hamburg del Mar at the Landungsbrücken of St. Pauli. By doing so, a large audience became aware of the TUI Cruises product range.
Especially the feel-good character as well as the different routes and areas of the „Mein Schiff“ were put into focus and could be expereinced through additional action-tools. A highlight was the view the invited guests had on the departure-parade of the Hamburg Cruise Days.
16.-25.07.2010
PENTAX OPTIO W90
Visitors of the Kitesurf Worldcup in St. Peter-Ording were able to rent and extensively test the new waterproof Kitecam Optio W90. Pro-Riders demonstrated the use of the PENTAX Cam in the kite and also gave them a first test-ride. The best pictures and video-clips were aired on Facebook. A raffle and different cooperations during the event completed the appearance.
JULY 2010
MERCEDES-BENZ FASHION WEEK BERLIN
For the 6. Mercedes-Benz Fashion Week Berlin 2011, an innovative and unique lounge-concept as well as ideas fort he vehicle- and exhibition-display was supposed to be developed fort he client Mercedes-Benz. For the product-launch of the new Mercedes-Benz E-Class Convertible, the event-theme „Express Your Style“ was determined, with all communication-methods and fashion-relevant contexts building up on this subject.
NEST ONE was responsible for the concept, design and implementation of both the brand- and product-appearances in the location on the Bebelsplatz.
An extravagant vehicle-display for the Mercedes-Benz E-Class Convertible was developed as well as an appearance for the customizing option designo and a lounge for the guests, with all elements standing in a common context.
SUMMER 2010
APEROL SPRIZZ
Crazy for life! As in the year 2009, the Aperol Beachclub Tour took place once again in 2010.
With their own special brand-ambassadors, the promotion-teams brought the brand Aperol to Germanys summer locations and thus sustainably added to the success of the brand. In addition to free product-tastings, give aways and raffles, the brand-ambassadors accompanied the catering and supported the Campari sales representation.
09.07.2010
MICHALSKY STYLENITE
With the Michalsky StyleNite, the designer Michael Michalsky presented the grand finale of the Berlin Fashion Week for the second time. The hottest event of the summer offered the viewers in the Tempodrom Berlin an unforgettable mix of fashion and show. The highlight of the event was the Spring/Summer ’11 Collection by Michael Michalsky, which stood under the theme of “Endangered Species of the Northern Hemisphere”. The Michalsky StyleNite was opened by designs by British designer Hardy Blechman for the Label MAHARISHI. The spectacular finale was the performance by Berlins Friedrichsadt-Ensemble, which showed the Show Couture for the YMA Review- also designed by Michael Michalsky.
08.07.2010
WEEKDAY STORE OPENING IN BERLIN
Surrounding the successful store-concept WEEKDAY, NEST ONE was once again hired by H&M Hennes & Mauritz B.V. & Co. KG for the licence and technical planning of the third store-opening for the Scandinavian top-brand WEEKDAY. On 08. July 2010, more than 400 invited guests from the fields of fashion and lifestyle celebrated the triumph of the brand that the German fashion-world can no longer be imagined without.
MAY/JUNE 2010
GET MR.BIG
Surrounding the movie-premiere of “Sex and the City 2”, NEST ONE developed a promotion-campaign for the movie-sponsor SKYY Vodka.
By participating in an online raffle, consumers could win their personal “Mr. Big”- their own barkeeper. In seven German cities, complexly casted brand-ambassadors visited the winners in their homes and mixed the SKYY cocktails for the glamour-movie.
22.04.2010
ZDF PRESS-CONFERENCE ON THE FOOTBALL WORLD CUP
In collaboration with ARD, the press conference to this year’s Football World Cup took place in Hamburg.
Following the theme of “Wild about Football”, NEST ONE was hired to develop an unusual set-design for the photo-area. Bush grass and wild animals were used which were then also translated in the signpost- and accreditation-furniture, giving the entire event a homogeneous appearance and clearly setting apart ZDF. Branded tools such as a safari hat, binoculars and a football were popular photo-accessories.
10.04.2010
ZDF_NEO LOUNGE FOR THE ICH+ICH KONZERT
On 10.04.2010, the new digital program zdf_neo presented itself to viewers in shape of a VIP-Lounge during the Ich+Ich concert in Berlin. The category neo_music was the focus of communication.
Based on the main characteristics of zdf_neo and neo_music, NEST ONE created an individual lounge with a high residing comfort. Colourful retro-furniture and accessories made the lounge an eye-catcher. The design concept was completed by a “living path guidance system” that directed the guests of the O2 World on the right track.
FEBRUARY 2010
LUCKY STRIKE CONSUMER ACTIVATION: NEON LIMITED EDITION PACK
In the dark, you can NEON! The introduction of the new NEON Limited Edition Packs, which can only be purchased in vending machines.
A four-week national promotion-flight in lifestyle restaurants and clubs. Minis with Light Tuning brought NEON to the streets, promoters in NEON outfits implemented a photo-mechanism with a combined pack-swap and raffle. After the event, the pictures could be downloaded via a microsite.
FEBRUARY 2010
ZDF LOUNGE FOR THE 60. BERLINALE
“Die neuen Heimatfilme” were the focus of this years ZDF Berlinale Campaign. In this context, NEST ONE designed a personal Berlinale Lounge for the ZDF as a high-quality retreat for important actors and film-makers. The Mesa in the Grand Hyatt Berlin was the setting for this lounge and, true to the theme, was plunged into a modern, high-quality design with reduced colors and homely materials
30.01.2010
AFTERSHOW PARTY FOR THE GOLDENE KAMERA BY HÖRZU
Since 2007, the responsibility for the concept, design and realization of the aftershow party to the award ceremony “Goldene Kamera von HÖRZU” resides with NEST ONE GmbH.
This year, for the 45. Goldene Kamera, the glass Axel Springer Passage was turned into a glamorous night-club from the twenties. Following the theme of “Black & White Burlesque”, the guests were whisked away into a wonderful world of Variety Theater.
JANUARY 2010
BAT EMPLOYEE CONFERENCE 2010
For BAT, the year 2010 stood in the light of a new brand model. For this occasion, British American Tobacco invited 600 employees to a two-day conference in Berlin.
All contents were displayed on a specially designed revolving stage in different stage-settings. The program was completed by a festive dinner and following party, where the brands Lucky Strike, Pall Mall, Dunbill and Vogue could be experienced in exclusive lounges. NEST ONE was responsible for the concept, design and realization of the full setting.
WINTER 2009/2010
ZDF WINTER SPORTS
As the official partner of both the New Year’s Ski Jumping in Garmisch-Patenkirchen and the 2010 Biathlon World Cup in Ruhrpolding, the ZDF made it their goal to transport the experience of the unique atmosphere at the events to its television viewers.
At the same time, they wanted to advertise the upcoming Olympic Winter Games that were going to take place in Vancouver. The spatial design-concept put a focus on the official ZDF Testimonial: A beaver whose tracks could be found at both event locations. The chewed-on ZDF logs became the central design element and served different purposes in different sizes.
24.11.2009
AUTO TROPHY 09
Since 2003, NEST ONE has been responsible of the concept and realization of the Auto Trophy- one of the most important awards of its field. So once again this year, NEST one realized the gala, covering everything from set- and stage-design to the dramaturgy. The important guests from the entire field were able to experience the fascination for the automobile first-hand at the Meilenwerk in Berlin.
18.11.2009
BRAVO YOUTH-CONGRESS: BRANDS, FRIENDS & TRENDS
NEST ONE won the commission for the production and the complete realization of the youth magazines first congress on 18. November in Frankfurt. For one day, the congress gave extensive information on the life-, brand- and advertisement-worlds of the participating 12 to 19-year-olds.
NEST ONE’s main responsibility was to transport the world of experiences of young adults through a well-directed production and design of the room. Queensberry appeared as a surprise-act and famous rapper Bushido spoke about the subject of trends with BRAVOs editor-in-chief Alex Gernandt on stage.
29./30.07.2009
AUDI CUP
On the occasion of the Audi Cup 2009, the top pre-season tournament of the year, NEST ONE took care of the field of “Customer Care and Hospitality” together with the leading agency LEDAVI GmbH. For two days, over 1.500 of the Audi AGs business partners and clients were completely taken care of, with NEST ONE covering their arrival at the airport over an attractive entertainment program, the stay at the hotel all the way to their visit of the stadium.
15./16.06.2009
CAMERA LAUNCH OLYMPUS EP-1
In front of the European field- and lifestyle-press, the Japanese camera producer Olympus presented its digital version of the legendary PEN from the 60’s in Berlin. The mix of retro-design and modern technology could not only be found in the evening setting but also on the historic picture-safari the following day.
12.06.2009
175 YEARS OF RICKMERS
Under the theme of “one family – two companies”, the 175th anniversary of Rickmers was celebrated with 400 international guests in Hamburgs chamber of congress. The day began with a symposium at the Hotel Atlantic featuring influential, high-class lectors.
15.05.2009
LAUNCH OF THE “MEIN SCHIFF” BY TUI CRUISES
To celebrate the launch of TUI Cruises’ first cruise ship, Hamburg’s entire harbor was turned into a stage. Over 100.000 of Hamburg’s citizens came to be a part of the unique spectacle featuring Jan Delay, Udo Jürgens and Anna Netrebko.
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