The new Hyundai Motor Studio in Busan, South Korea's second largest city, is based on the motto "Design to Live By" and shows in many different ways how good design can enrich and improve everyday life. The new brand space of the Hyundai Motor Company is located on the site of a former wire rope factory, which was converted into the art and culture complex 'F1963' after the Busan Biennale 2016. NEST ONE is the creative lead agency responsible for the first curated exhibition entitled "Reflections in Motion". The focus of an artistic, interactive experience journey is the interaction between time and design at five digital-analog touchpoints: "Pony Heritage Series", "Color & Light", "Material", "45" and "Prophecy".