The direct and immediate experience of a brand in space with all of the senses is particularly memorable for people. The ZDF brand should therefore be staged and activated in different contexts. The result of a long-term collaboration with ZDF is a variety of individual formats that consistently present the ZDF brand in its values and codes; both visually and in terms of content. The range of appearances extends from media and political events, to press and public events, to various trade fair presences and program-related formats.