50 YEARS OF VOLKSWAGEN MOTORSPORT

On the occasion of 50 years of Volkswagen motorsports, Volkswagen Motorsport presented its successful history at the DRIVE Volkswagen Group Forum. The exhibit was designed to share with visitors the exciting highlights of 50 years of Volkswagen motorsports.

Iconic cars from various racing epochs were powerfully presented in frozen motion while exciting anecdotes from legendary races and rallies were brought to life with a dynamic and immersive exhibition architecture winding among the vehicles. Life is breathed into each racing epoch with artifacts, interactive elements and exciting stories.

SERVICES

• Concept Development
• Customer Journey
• Content Development & Curation
• Exhibition Architecture
• Interactive & Communication Design
• Employee Content Training

CLIENT
Volkswagen Motorsport