ALDI SÜD POP-UP BISTRO

Consistent with its “Simplicity Is More” campaign, the ALDI SÜD Bistro pop-up restaurant is moving to Munich, providing customers from all different target groups with a completely new way of experiencing the supermarket chain’s range of products. NEST ONE is overseeing the process, taking care of conceptualization, planning and implementation.

Right in the dignified setting of Munich’s Alte Akademie, located along the city’s premier shopping street, the pop-up bistro will welcome visitors with premium container-architecture with additional wood and glass elements.

There is room for up to 50 visitors in the 100-square-meter space, with star chefs preparing a new three-course menu every day for just €7.99. Following a successful opening event, the ALDI SÜD Bistro will host its guests and fans for a period of 10 weeks.

Having planned and prepared the event, NEST ONE is also responsible for coordinating operations, gastronomy and a handful of side events.

SERVICES

  • Location Research
  • Concept Development
  • Container Architecture
  • Implementation of the Opening Event
  • Operations and Gastronomy
  • Project Management

CLIENT
ALDI SÜD Dienstleistungs-GmbH & Co. oHG