ALLIANZ – Auditorium


For the new Allianz Auditorium, we developed an integrated overall concept for spatial design and for the transfer of information and emotion. The aim was to create a variety of interactions to provide visitors with a multi-sensory experience with the brand’s strategy and vision. The media installation was conceived like a video magazine, accompanying visitors at four different points as they made their way through the building to the conference hall.

Interactive surfaces allowed visitors to control the video magazine, with motion sensors controlling audio and video activation. Low-maintenance technology and modern software supported the installation, along with a custom-made CMS, allowing for easy additions, changes and content replacement at any time. The real-time link between media servers, the CMS and video playback in high-definition 4K quality was unique in this form.

Allianz SE

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