BEIERSDORF – NIVEA HOUSE HAMBURG
Flagship stores: NIVEA is further developing its own flagship stores (“NIVEA Häuser”) and expanding internationally. The current flagship stores are being redesigned to create a contemporary retail experience. NEST ONE accompanies the process conceptually, in planning and in implementation. Hotel SPAs: In cooperation with the hotel chain A-JA, the SPAs in the new hotel buildings are redesigned, planned and accompanied in the implementation by NEST ONE. Retail Guideline: All conceptual and planning measures are prepared in a guideline by NEST ONE. This serves as a basis for decision-makers and as an international guideline for NIVEA Retail.
- Concept development
- Development of the customer journey
- Interior design (planning and implementation support)
- Interactive & communication design
- Guideline creation (interior design, customer experience)
- Project management