BROWN FORMAN BEVERAGES EUROPE – SoCo Limelight Campaign
A NIGHT WITH SOCO
To instill brand authenticity and bring it to life for the target group, representatives from that target group were cast in a multi-step selection process and, in conjunction with a team of professionals, were able to open their clubs for four weeks in Hamburg, Cologne and Frankfurt.
NEST ONE was responsible for the strategic and conceptual implementation of all relevant touchpoints, including ambience, online presence, PR, events and print.
