HYUNDAI – EXHIBITION STAND IAA 2019
„STYLE SET FREE“
Hyundai`s concept “STYLE SET FREE” gives an insight into the ideas of the future mobility experience in the age of autonomous vehicles. NEST ONE, in cooperation with Innocean (lead agency), developed a consistent experience for the IAA 2019 in Frankfurt – from the vision already built during the “Milan Design Week”. The approx. 2000 m2 exhibition stand offered a multitude of experience modules, exhibits and interaction with different focal points. From product-based information transfer to an artistic, multisensory experience of the vision of STYLE SET FREE. At the beginning of the fair, the “45“ concept car was presented as a highlight topic during the press conference.
SERVICES
- Concept
- Architectural design
- Implementation planning of the exhibition stand
- Development and implementation of interactive exhibit (kaleidoscope installation)
- Onsite management & coordination
- Project management
CLIENT
Hyundai Motor Company
LEAD AGENCY
INNOCEAN Worldwide Europe GmbH