HYUNDAI – EXHIBITION STAND IAA 2019

„STYLE SET FREE“
Hyundai`s concept “STYLE SET FREE” gives an insight into the ideas of the future mobility experience in the age of autonomous vehicles. NEST ONE, in cooperation with Innocean (lead agency), developed a consistent experience for the IAA 2019 in Frankfurt – from the vision already built during the “Milan Design Week”. The approx. 2000 m2 exhibition stand offered a multitude of experience modules, exhibits and interaction with different focal points. From product-based information transfer to an artistic, multisensory experience of the vision of STYLE SET FREE. At the beginning of the fair, the “45“ concept car was presented as a highlight topic during the press conference.

SERVICES

  • Concept
  • Architectural design
  • Implementation planning of the exhibition stand
  • Development and implementation of interactive exhibit (kaleidoscope installation)
  • Onsite management & coordination
  • Project management

CLIENT
Hyundai Motor Company

LEAD AGENCY
INNOCEAN Worldwide Europe GmbH

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