HYUNDAI MOTORSTUDIO BUSAN – “REFLECTIONS IN MOTION”
The new Hyundai Motor Studio in Busan, South Korea’s second largest city, is themed ‘Design to Live By’ and demonstrates in many ways how good design can enrich and enhance our daily life. Hyundai Motor Company’s new brand space is located on the site of a former wire rope factory, which was transformed into the ‘F1963′ arts and culture complex after the Busan Biennale 2016. NEST ONE as the creative lead agency, is responsible for the first curated exhibition titled “Reflections in Motion’. An artful, interactive experience journey with a focus on the interaction between time and design at five digital-analogue touchpoints: „Pony Heritage Series“, „Color & Light“, „Material“, „45“ und „Prophecy“.
Hyundai Motor Company