MERCEDES-BENZ – A Rock

LAUNCH EVENT FOR THE A-CLASS

Raising the curtain on the new A-Class: For Mercedes-Benz, NEST ONE brought the pulse of a new generation on stage. With an exclusive concert tour through five European cities, Mercedes-Benz opened itself up to a new target group. In Paris, Rome, Zurich, Hamburg and Madrid, the alt-rock band Placebo got fans excited about the latest star in the Daimler collection.

NEST ONE was responsible for the conception, design and implementation of the two-week tour.

CLIENT
Mercedes-Benz Vertriebsorganisation Deutschland