MERCEDES-BENZ – Fashion Week
THE MAGIC OF STREAMLINES
When the Mercedes-Benz brand crosses paths at Berlin Fashion Week with an especially design-conscious target group, that must be reflected in vehicle presentation. Accordingly, we presented the new SLS in a wind tunnel while an interactive exhibit showcased the full range of the company’s Designo Line of personalized paint finishes and interior options. The Brand Lounge provided a place where visitors could take a break from the hustle and bustle of Fashion Week.
By remaining true to the motto “Cutting Edge,” we succeeded in building a bridge between the fashion world and Mercedes-Benz’s position as market leader. The result was a presentation that did justice to both the Fashion Week context and the brand identity of the event’s title sponsor.