PORSCHE AG – DRIVEN BY DREAMS

The exhibition focuses on the people at Porsche. Their pioneering spirit, ideas, and innovative power are showcased under the motto “Driven by Dreams.” The vibrant experiential concept generates enthusiasm among different target groups for the brand’s history and attributes, as well as for the vision of a future climate-neutral mobility. To illustrate stories and messages, numerous exhibits, archival materials, technical objects, and over 700 exclusive vehicles from the historical vehicle collection are available. The exhibition complements the respective thematic areas of “Heritage,” “Technology,” “Innovation,” “Sustainability,” “Society,” “Art,” “Sports,” and “Culture” by presenting exciting and meaningful exhibits related to the Porsche brand.

SERVICES

• Concept development
• Visitor Journey
• Content development and curation
• Experiential architecture
• Interactive exhibits
• Interaction & communication design
• Project management
• Planning & Implementation.

CLIENT
Porsche AG