PORSCHE AG – EXHIBITION PORSCHE TAYCAN

PIONEER IN ELECTRIC MOBILITY

At the „DRIVE. Volkswagen Group Forum. Berlin“, Porsche presents the new TAYCAN as a pioneer of the e-sports car brand of the future. Under the title “Pioneers of Electric Mobility”, the e-mobility concept of tomorrow can be experienced by visitors today. The production is based on emotional storytelling and dialogical interaction. The focus is on various models of the TAYCAN and strong stories by and about the people behind the new super sports car. Interactive content with campaign character. Staged, along the experience journey with further focal points such as : Sustainable, CO2 neutral production, charging infrastructure and ranges, test series, record drives, performance, highlight features, the connection to Formula E and of course the extensive history of the brand in the context of electromonility.

SERVICES

    • Concept development
    • Customer journey
    • Content development & editing
    • Content production
    • Exhibition architecture
    • Interactive & communication design
    • Project management
    • Content training for employees

CLIENT
Dr. Ing. h.c. F. Porsche Aktiengesellschaft