S.OLIVER DENIM – Pop-Up-Stores
In 2015, s.Oliver launched a new umbrella branding strategy. The pop-up stores in Berlin and Amsterdam kicked-off the international communication campaign for the sub-label s.Oliver Denim. Pop-up stores are efficient, innovative and the ideal approach for exclusive brand presentation. On up to 100 square meters of floor space, s.Oliver Denim presented itself to the public for the first time with one pop-up store each in Berlin and Amsterdam. In a project called POP UP MY BRAND, NEST ONE partnered with Adunique in the development of two exclusive pop-up stores in Berlin and Amsterdam. Consistent with the motto “Simply Pop Up!” two authentic environments were developed for the young fashion brand, distinguished by natural materials and original denim designs. Exciting Opening Events launched the several-week run. Regular fashion events, denim workshops and secret concerts ensured high numbers of visitors.