TUI AG – TUI BLUE

A UNIQUE NEW KIND OF HOTEL

The development of a comprehensive new hotel product for TUI AG aimed at a modern, European target group. The international roll out is planned to take place over the course of the next five years. The first two TUI BLUE concept hotels, with around 360 rooms each, were opened in May 2015.

SERVICES

• Research & Analysis: Brand, Target Groups, Trends
• Process Development, Workshops & Moderation of Hotel Product Development
• Development of the 360° Customer Journey
• Establishment of Guidelines & Framework for All Aspects of the Hotel Experience (Hardware & Software)
• Development of a Modern Fitness and Dietary Concept for Resort Hotels in Cooperation with DHfPG
• Signage & Wayfinding
• Construction and Landscape Planning Phases 2-3 in Cooperation with A.ONE Studio

CLIENT
TUI AG