TUI CRUISES – “Mein Schiff” Wayfinding
SIMPLE ORIENTATION ON HIGH SEAS
The “Mein Schiff” (My Ship) fleet is growing rapidly and becoming a world of its own. Or, from the perspective of the guests: A world of my own. To help passengers find their way through this world, with its extensive palette of restaurants, bars and lounges, we have developed a clear wayfinding system.
Consistent with the TUI Cruises directive “Well Being,” NEST ONE established for “Mein Schiff” the “Well Finding” concept: an intuitive signing environment complete with distinct wording and a harmonious logo conceit. The wayfinding elements and signage we developed were adapted and implemented for all the ships in the fleet.
NEST ONE oversees and is responsible for the conception, design and implementation of the entire wayfinding system.
TUI Cruises GmbH