Right in the heart of Berlin, in the DRIVE Volkswagen Group Forum, the Volkswagen brand shows that the path to the future is no longer just a utopian vision for automobile manufacturers.

In the exhibition entitled “DRIVING VIZZIONS TO REALITY,” visitors can experience the mobility of tomorrow. Topics like self-driving cars, e-mobility and future brand design are presented to visitors in a way that is intuitive, entertaining and easy to understand. The exhibition invites visitors to join the dialogue and take part. At the Futuretrack, for example, visitors can take part in a survey by sending their personal answer in the shape of a ball down a gigantic marble run built just under the forum’s ceiling. Or they can take a seat in the VR-simulator and go for a ride in the self-driving I.D. CROZZ. On the Sensoric Playground, visitors can test their reaction times with a BATAK Pro.


  • Concept Development
  • Customer Journey
  • Content Development & Curation
  • Exhibition Architecture
  • Interactive & Communication Design
  • Project Management
  • Employee Content Training


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