VOLKSWAGEN – IROC Concept Presentation
IROC ON STAGE
To bring Volkswagen’s new compact car to life for a young, dynamic target group, the product was presented as a rock star. A room within a room was created at Berlin’s Tempelhof Airport that featured the new IROC, a spinoff of the new Scirocco, driving through steep turns that skirted the room. The rock band Mando Diao provided live musical entertainment.
Project completed before the company renamed itself as NEST ONE GmbH