VOLKSWAGEN COMMERCIAL VEHICLE – T 6.1 DRIVING EXPERIENCE
„BE THE BUS“ T6.1 Driving Experience 2019.
Volkswagen Commercial Vehicles presents the icon of the brand, the new “Bulli” T6.1, as part of a dynamic press presentation. Over 700 international motor and daily newspaper journalists as well as TV media, lifestyle media and bloggers were invited to an exclusive multi-stage event in Amsterdam. The entire event ran over a period of two weeks. The event centre was located in the new scene district Amsterdam Noord. In an industrial atmosphere at the “Kromhouthal” location, there was an official press conference in addition to expert lectures and product information on all upgrades. In addition, all visitors had the opportunity to use more than 40 vehicles for an extensive driving experience – in the location, on the site and on selected routes in Amsterdam.
- Communication concept
- Content Production
- Architectural Concept
- Planning and execution
- Implementation of content
- Project management
- Event conception
- F&B concept
- Moderation, programming, planning
- Event and process management
Volkswagen Nutzfahrzeuge (Volkswagen Commercial Vehicles)