VOLKSWAGEN – PASSION.FAMILY.FRIENDS.
GTI MEET WÖRTHERSEE 2018
As the lead agency for GTI, our aim is to adhere to the strategy established in 2016 and 2017 and, within that context, continue developing a long-term, sustainable and scalable 360-degree communication concept.
Content strategy, activation and immersive architecture can then be built on that foundation.
The concept of fan community (GTI Freundeskreis) is seamlessly perpetuated and included in the run-up to the event.
The live platform at Wörthersee reflects the tenor of the overall concept in the enhanced stand architecture. The stage has been expanded to include a walkable archway, a GTI apartment for fans, a car tower, a live-tuning garage and a large chill-out space. In addition to the extensive presentation of current models, the GTI TCR concept car celebrated its world premiere.
Furthermore, three select crews from the global Volkswagen fan scene were chosen to present their cars in the “Crew Garage.”
- Further Development of a 360° Communication Concept
- Launch, Operation and Support of the Fan Community (FB / Insta)
- Video Production for Social Media Channels
- Content Distribution / Activation
- Social Media Curation
- Microsite Conceptualization & Design Including Online Voting
- Architecture Conceptualization & Implementation
- Content Research & Preparation
- Content Implementation
- Event Conception
- F&B Conception