ZDF – Football Beach
FAN MILE WITH A SEA VIEW
NEST ONE gets the ball rolling. German public broadcaster ZDF brought football to the Baltic Sea island of Usedom for UEFA’s EURO 2012. ZDF Football Beach, an immersive brand environment designed by NEST ONE, was created right next to the broadcaster’s European Championship studio on the beach promenade in Heringsdorf. Visitors could enjoy a number of outdoor activities in the immediate vicinity of the border to European Championship host nation Poland. Football, sports culture and leisure activities linked to host nations Poland and Ukraine complemented the live broadcasts on ZDF.