ZDF – RE:PUBLICA 2023
A contemporary sustainable exhibition booth that reflects the diversity of ZDF and the “ZDF Mediathek”
As the lead agency for Brand Experience Architecture of ZDF, NEST ONE has designed an exhibition booth that not only showcases the various formats and thematic areas of ZDF but also reflects the diversity of the ZDF “Mediathek”. Special emphasis was placed on sustainability and the reuse of existing furniture.
The stated objective was to reach different (new) target audiences and actively engage visitors. The integration of interactive elements invited visitors to become actively involved and experience the content up close. For example, the VR Digital Lab allowed exploration of impressive VR content from the ZDF “Mediathek”.
A wide variety of content and formats ensured that every visitor could find something that matched their interests and needs. Indoor areas hosted discussions and interactive question sessions that provided clarity and fostered exchange. Outdoor areas offered an exciting quiz game that challenged and entertained visitors while providing information.
- Concept development
- Customer journey
- Content development & editing
- Booth architecture
- Interactive exhibits
- Interactive & communication design
- Film production
- Project management.
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